Last year (2017) I was beyond delighted to hear from Kate Spade, they had come across an old print of mine and were interested in licensing it! The print itself I made back in 2014 for the print studio I was freelancing with at the time. I made a whole range of ‘quirky conversational’ and just one sold and the rest were returned to me.
I remember thinking at the time that these were good prints and I just needed to get the ‘right eyes’ on them; in hindsight the prints are more suited to stationery and the clients looking at them were high st fashion. But not knowing how to get more eyes on my work I shoved the project up on my website and moved on designing lots of commercial florals that were more likely to sell and pay the bills!
What must of happened next was that I and perhaps other people pinned the design on Pinterest and over a long stretch of time it’s made it’s way on to a number of boards. What’s really interesting about this is the long game pay off that Pinterest offers.
We’ve all become obsessed with Instagram and rightly so, for visual creatives it’s become more important than our website portfolios. But content on there lasts a couple of days at best. Now I can clearly see that Pinterest can be showing our designs to potential clients a couple of YEARS after you have shared them!
Thats a pretty incredible pay off for a free platform and a bit of pinning, especially as you don’t necessarily have to be so strategic, just share your images and making sure that they are alt tagged, though I doubt that this was?! Anyway excuse me, I’m off to pin some pins!