Ok what I am talking about!? I’m talking about those bits on your to do list that get ignored because you’re too shy to get in touch with that person you admire and share your work. Don’t get me wrong; I totally get it! Most of the time it’s tumble weed and that’s the reality of the creative industry where not everyone ‘gets you’ or likes your style and nor would you want them to! As to appeal to everyone is to appeal to NO ONE!
So rejection is part of the gig; but that doesn’t mean you should stop sending those emails / post outs and crossing your fingers! I recently sent out about 35+ mail out promos which led to a story on instagram and a small job from a new client. That to me is a BIG WIN! They could have all ended up in the bin right?!
Anyway I’ve had email ‘the House that Lars Built’ on my to do list FOREVER! I love and admire her work, her aesthetic and her constant craft wins! Anyway I had one of those f*** it days where I just try to get rid of the things that I’ve been putting off for ages! So I email Brittany; but first I analyse the previous profiles she has done on illustrators, the type and variety of pictures she has shared and put something similar together eg shot of me in my studio, shot of my commissioned work, shot of a product I sell in my shop etc and I add a short intro about myself and press send…..
Then my mind was blown! She not only got back to me but asked if I wanted a job too; illustrating that months book club book: ‘The Encore’ by Charity Tillemann-Dick an incredible Opera singer who received two lung transplants. (watch her TED talk here) She sadly passed away a couple of months ago so Brittany was reading the book in celebration of her life. Well I obviously leapt at the chance, such an inspiring story! We decided that I should illustrate her quote; 'More than anything I want to be Great’ which is something that I think all of us creatives can relate to, right?!
So I Illustrated the poster and bookmarks which you can see above and which can be downloaded for free here I was so excited to receive this job and to be working with the House that Lars built that I just cracked on straight away and it flowed out really naturally, the way that some jobs do! I actually sketched the design out on paper and then drew the design in Photoshop - most of the computer process I managed to capture in a time-lapse video in case you are interested which is something that I never normally remember to do! But you can watch that below!
So the conclusion of the story is; keep going with the promotional marketing as occasionally you get a win that really pays off and boosts you to carry on! Also you can see the feature and read my interview with Brittany here